ISM CONSULTING

Creative Consultant

aug 2024 - present

• Guiding brands in creating beautiful environments that inspire and engage. Passionate about collaborating with established brands like Ralph Lauren and Marine Layer and emerging brands aiming to reach the next level. Specializing in creative direction, brand development, and visual storytelling to craft immersive brand experiences that resonate with consumers.

AEO,INC

sr. director, international creative services - american eagle, aerie, offline

oct 2019 - jan 2024 - new york, ny

• Directed global brand positioning, creative strategy and execution for American Eagle and Aerie brands, overseeing seasonal campaigns, retail, wholesale, e-commerce, and online marketplaces across 42 countries and 1900+ points of sale.

• Achieved exponential growth through strategic planning and innovative campaigns increasing international sales by 300% between 2019-2023.

• Ensured brand consistency and coherence across diverse international markets while tailoring creative to resonate with local consumers, leveraging market research, consumer insights, and industry trends. 

• Spearheaded the creation of immersive store environments that blend storytelling, product presentation, and experiential retail to drive customer connection and sales.

• End-to-end oversight of compelling commercially driven Visual Merchandising strategies, direction and implementation across retail, wholesale, and online channels.

• Forged strategic partnerships with global licensees, agencies, and stakeholders to optimize resources and enhance creative capabilities for successful execution.

• Built and provided leadership to the AEO Creative Services team of 22, fostering a diverse culture of innovation, collaboration, and continuous improvement.
  

GAP, INC

sr. manager, global visual merchandising, - women, men, fit, body

may 2015 - april 2019 - new york, ny

• Provided comprehensive oversight of the global Gap adult visual merchandising direction for 700+ stores in more than 90 countries.

• Effectively implemented monthly floorset and creative direction, including merchandising, styling, in-store creative, and window displays.

• Partnered with cross-functional leadership teams to develop seasonal merchandising strategies.

• Managed and developed a team of 6 to efficiently drive weekly cadence of visual merchandising actions.

  
  

KATE SPADE SATURDAY

global visual merchandising manager

april 2013 - april 2015 - new york, ny

• Successfully developed visual merchandising & creative strategies, processes, standards, and communication tools for the global brand Kate Spade Saturday.

• Managed departmental long-range plan, capital expense, travel, and creative production budgets exceeding $3 million+ per year.

• Lead design and production of store fixtures, mannequins, immersive brand activations, and props.

• Developed a corporate team of 3 visual, store design, and graphic design professionals.

NAUTICA

sr. creative planner - women, men, kids

september 2010 - april 2013 - new york, ny

• Managed and produced visual and creative direction for 90+ domestic stores and 500+ international sales channels.

• Revised comprehensive visual procedures, maximizing investments and increasing customer traffic and UPT resulting in a 20% revenue increase.

• Led team of 4.

DIESEL

visual merchandising regional supervisor

october 2007 - september 2010 - new york & hawai`i

• Conceptualized and executed visual merchandising in 7 New York City flagship stores and 2 Hawaii stores.

• Facilitated training of all in-store staff on all visual standards and seasonal directions.